Owning a glossy website and well written SEO copy is synonymous with living in a beautiful house.
Once you've chosen the perfect site and paid for your address, you fill it with your prized contents. The content and SEO copy that reflects who you are.
And just like a welcoming home, a great website means that the people who visit you feel comfortable enough to want to stay, they show an interest in what you represent and they admire your surroundings.
Think of a search engine, such as Google™ as the vehicle that drives your prospective visitors to your website. And SEO, as the map that tells your
visitor and their 'vehicle' that:
You can be trusted
Where to find you
How to find you
But, if your SEO isn’t clear and your visitors can't find you, how will they visit?
Visitors aren’t a fussy bunch. If they can’t find what they are looking for from you, they’ll go somewhere else.
And if they go somewhere else, they won’t buy your product or your service.
Try these 10 tips and strategies and give your SEO a spring clean.
1. Use SEO in your Headlines, Headings and Sub-Headings
Your heading is a short description for your reader to understand what to expect in the content following it. Your heading should be different to your website page title. Headings should contain SEO, be succinct and to the point in ideally, no more than 8 words.
Readers like to scan and choose content; thus, headings and sub-headings help your reader to assess what information is valuable to them or not. By using SEO keywords and search engine optimisation in the body of your headings, it reassures your reader that what they are about to read is appropriate to their search and it also satisfies Google™ that your content matches your headline description.
2. Use SEO Keywords in your Meta Description
Your meta description is the 150/160-character description on the SERP. It gives users a teaser of your website and its contents; it is the job of your meta description to entice users to click.
Writing a brilliant SEO meta description can be a challenge, surprisingly it is one of the most overlooked and undervalued SEO components on websites. Using well researched SEO keywords in your meta description is good SEO practice and your reader will be assured that they are in the right place.
If you are still unsure, hire a professional SEO copywriter to do this for you.
3. Use Long-Tail SEO Phrases
Incorporating long-tail or key phrases into your copy is vital for SEO. To get accurate results, users are becoming more specific and sophisticated with their searches. For example, instead of typing, “Jewellery shop” into their search bar, users may type, “Silver bracelet jewellery stockist London”.
This is a long-tail keyword; to make sure that your users can find you and that you have what their searching for, use SEO long-tail in your copy as standard.
4. For Better SEO Results Use your Location
If you’re a local business, be sure to include your location within your copy. For extra SEO savvy, add your location to long-tail keywords; users do include the name of a city, town or county to narrow their search. Insert your business address on your contact page and your relevant SEO content, to reassure your prospects that you exist. This gains their trust.
Think about it – would you buy a product or service from a company that doesn’t give their address?
Use a map to show your location and embed it within your website. This means that Google™ can use your address on its various platforms, which will give you even more SEO juice and will make it easy for your clients to find you.
5. Smart SEO Avoids Plagiarism
Don’t be tempted to copy the written work of someone else and use it on your website, blog or otherwise. It makes poor SEO and not only will it be subject to copyright and intellectual property laws, but Google™ will penalise you. Your website may even be removed or you will rank badly.
I see countless cases of plagiarised content, simply copied and pasted into websites and blogs. Chunks of plagiarised content are easy to spot, as the tone of the writing suddenly changes; often, spelling and grammatical errors are also copied in too.
Research your subject and make it better, but never steal or you’ll look like a fool. And no one wants to do business with a fool. Be original, be you.
If you’re unsure, use a free plagiarism checker tool such as: Grammarly. Or better still, hire a professional copywriter.
Good SEO Never Duplicates Content
Duplicate content within your website or other websites and you’re asking for trouble. Avoid duplication as it will have a negative effect on your SEO.
Google™ say, “If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you'd prefer.” Search engines such as Google™, struggle to rank each item of identical content to determine which piece is the most authorised and reliable source. Google™ state that, to place the same content over different sites in an attempt to encourage more traffic will, “Result in poor user experience.”
Source, Google Webmasters
Use Social Media to Benefit your SEO
Most of us want to be popular, have friends and be liked. This ‘want’ is the very principle upon which social media capitalise. Share your back-links and your SEO copy with social media and increase the chance of your name being shared…we all secretly aspire to ‘go viral’!
If your business name has followers, friends or likes, the assumption amongst your users is that you are a trusted and popular name to do business with.
Social media also ranks in search engines and don’t forget, sites such as Twitter and Facebook, have their own search engines.
“2.1 billion. (The) number of Twitter search engine queries every day.” Source, Statistic Brain
Facebook has, “2 billion searches per day of its 2.5 trillion posts.” Source, TechCrunch
A User-Friendly Website is SEO
Word of the day in search engine optimisation is, “user-friendly”. Make your website clear and easy to use with no dead-end links or complicated site maps. Have a header and an easy to use navigation bar so users can find their way around your website quickly and effectively. This is basic, user-friendly, SEO practice; your visitors will stay longer and they will be able to readily locate the information that they need.
To help your SEO even more (and because mobile users are on the increase), your website must be designed with the mobile user in mind. Make sure your site is mobile friendly.
Use Quality SEO Copy and Content
Use quality, well written, original content and SEO keyword rich copy and you will win that delicious SEO juice. When you provide information that your readers want to read, not only does your website become user-friendly, it will make you an industry authoritarian.
If you are not sure how to write great SEO copy and content, hire a freelance SEO copywriter.
SEO likes to Keep It Fresh
Renew, add and generate your content and SEO copy regularly, because it is vital to creating and maintaining website traffic. Blogs, news pages, press releases, product descriptions and maybe a downloadable, all need to be refreshed and updated often.
Ideally, publish a new blog once a week. It is hard work, but you need to frequently renew your copy for great SEO results. Think about it, would you use the services of a business where the last online update was several months ago? Current SEO and keyword rich copy is at the heart of your online presence.
“Companies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads.”
Professional copywriting services manage and prepare all of this for you. Hire a freelance copywriter to keep your SEO fresh.
The Best SEO? Write for a Human
Write your content and SEO copy with an audience in mind. A human audience. Take a common-sense approach, research your SEO keywords and use them, but avoid keyword stuffing or packing too many SEO keywords into your copy. The density matters.
Remember, natural, clear, flowing and authoritative SEO copy is key.
If you overthink your SEO and concern yourself with just your ranking and popularity, then this will have the opposite effect of positive SEO. Never become so focused on your SERP ranking, that you put this above providing quality content. Work in sync with what Google™ want to achieve because, ultimately you are writing copy and content for a human, not Google™ algorithms.
Do you use SEO in your copy? Leave your comments and questions below.
P.S. As I mentioned above, although your webpage identifies with your home, please don't hang a ‘welcome’ message on your homepage. If you do have a page that states, “Welcome” … you and I need to talk.