My guess is that whatever business you’re in, you’re in it to succeed.
You want to do well. You’re an achiever.
Your website should accomplish more than just showing your audience how creative you are. It is easy to become so focused on your colour scheme, your layout, your content, your design and your branding, that sometimes, you forget what you actually want your website to achieve for you.
“When we focus on one thing, we ignore other things around us. And this happens a lot on the web because we’re very task-focused.” source, KoMarketing
You may have built and designed your website yourself, or you may have hired a website designer. But have you ever really considered what you want your website to do for you?
Composing Copy LLP surveyed 100 UK local businesses to learn why they have a website. The results are surprising...
© Copyright Composing Copy LLP
51% of UK local businesses have a website to promote and advertise themselves
Yet, only 26% of UK local businesses have a website to get people to buy their product or service
Worryingly, 14% of UK local businesses only have a website because everyone else has one
Common sense might tell you that you need a website to:
Promote and market yourself
Sell your services and products
Link to your advertising and social media
Tell your prospects that you’re there
Compete with your competitors
Your website needs to work hard for you.
But, if you don’t know what you want your website to do for you, how do you know what to provide for your visitors?
What’s more, if you don’t understand what you want your website to do for you, how will you achieve, set and accomplish your business goals?
You may want your website to:
Turn your visitors into clients
Get your visitors to book your service or buy your product
Get your visitors to donate to your cause or charity
Educate or inform
Provide customer service/support for your clients
When you think deeply, it is surprisingly difficult to figure out the one main goal of what you want your website to do for you. But once you’ve cracked it, you can also develop a better understanding for:
Who your visitors are
Why are your visitors landing on your website?
Does your website site answer their questions?
What’s in it for your visitor?
What path are visitors expected to take when they land on your site?
How can you solve your visitor’s problems?
Do you encourage visitor feedback?
If you will benefit from a subscriber list?
Once you know what you want your website to do for you, you can develop your website accordingly.
Through your images, your colours, your branding and your written content, you can funnel your prospects and achieve what you want.
From your findings, you can also deduce:
Where to target visitors
How to use your content for your audience
How to give your users what they want
How to clearly show them what you want them to do
Make a list of what you want your website to do for you and narrow it down to one clear ‘WANT’.
Now you can fully exploit what you want your website to do, by applying your content specifically to meet your goals.
From this, you’ll also have a clearer understanding of where to market and how to promote your website.
Once you are confident that you know what you want your website to do for you, you can set, achieve and maintain your goals.
Do you know exactly what you want from your website? Please share your thoughts and leave your comments below.
If you need more help to understand what you want from your website and how to get what you want through your content, contact me.