The term copy refers to the written content used for promoting products and services in advertising and marketing. A copywriter is the professional responsible for creating such content and this is called, copywriting.

 

An art form, practised as a skilled profession for centuries, one of the earliest examples of copywriting was produced by William Caxton in 1477.

 

Entitled, The Caxton Advertisement, the advert was printed on a small piece of paper and displayed on a door. It was designed to promote and market a manual for priests. Although quite how successful William was in achieving this specific objective, we may never know! 

 

Nowadays, in order to meet the needs of every channel of communication, copywriting has progressed into a far more sophisticated and advanced marketing tool.

 

Copywriting services often include creating content strategies and developing a brand through tone of voice or collaborating with other creative professionals to maintain a consistent brand message.